Lexington, South Carolina – Hawley announced today a partnership with Mavic, the renowned manufacturer of top end bicycle components, to be its distributor across the United States. Hawley’s distribution efforts will complement Mavic’s existing direct business. Hawley’s retail partners will be able to start ordering Mavic products in August.

Hawley will carry a good portion of the product line, including its high-performance and reliable wheels, rims and tires. “As one of the most iconic brands in our industry, Mavic is a tremendous addition to our product line. Our dealers will enjoy fast and easy access to Mavic’s well-known and innovative products,” explained Matt Wheeler, Product Manager at Hawley-Lambert.

Pat McGinnis, Vice President Commercial, at Hawley-Lambert added: “I am thrilled to have Mavic on board. With the latest additions, including SBS brands, Chromag, Blackburn and now Mavic, I feel we offer, more than ever, a great and full-scale portfolio for US IBDs. We are the definitive distribution partner of choice for product breadth and accessibility.”

We are excited to be partnering with Hawley and look forward to helping dealers service their consumers faster,” said Ronnie Points, Director US Sales for Mavic. “Hawley has a renowned reputation for quality, service and reliability and we are pleased to be working together.”

About Mavic

Founded in 1889, Mavic is a French cycling manufacturer with a long-standing reputation of creating unbeatable components and apparel for road cycling, MTB, track and triathlon. The famous yellow and black brand is well-known for its edgy design and avant-garde production with metals. True to the French tradition, Mavic is a pioneering fixture in the cycling industry. mavic.com