Seen as the last step in the merging of operations of the two companies, Hawley-Lambert has rebranded and is now known as HLC. An acronym for Hawley-Lambert Cycling, the HLC name brings with its unified corporate branding, an updated web presence at HLC.bike, and a new logo.

“We’re the same team of dedicated people working hard to equip our customers’ success every day,” says Sylvain Caya, President of HLC. “The HLC name reflects our efforts over the past few years to operate as one team and one company with a common purpose. We met that challenge, and today HLC has the largest reach to specialty retailers across North America.”

HLC operates from 4 distribution centers across North America and has its leadership balanced between the US and Canada. Vice President of Commercial, Pat McGinnis leads a team of more than 100 sales, marketing and brand management professionals from the company’s Lexington, South Carolina facility.

“This change is the result of the countless hours our passionate team invested into building a great company and culture,” says McGinnis. “It’s been exciting to watch strong relationships form between employees regardless of work location. Seeing and experiencing this, I know we really have become HLC.”

HLC honors the rich heritage of both Hawley and Lambert. Founded by Charles Lambert as a bicycle shop in 1945, Cycles Lambert transitioned exclusively to bicycle parts distribution in 1984. Hawley also has its roots in retail. Founder Steve Hawley, started working in the family business, Hawley’s Bicycle World, and spent his formative years immersed in all things bicycle. After a successful run of developing a line licensed collegiate bicycles, Steve Hawley transformed his business into the bicycle parts distribution company you know today. The vision and business prowess of both Charles Lambert and Steve Hawley brought both companies to where they are today.

“While HLC honors our past it, more importantly, represents all that we have become and where we plan to go in the future – all in support of our brands, our customers and employees.” says Caya. “We have a plan backed by a purpose, and I am confident everyone we serve will see just how much passion we are bringing to it.”