Sena’s product line, including the X1 and R1 Bluetooth-integrated cycling helmets, will be easily accessible to IBDs.

HLC has proven industry knowledge, superior customer service, sales support and warehouses spanning US and Canada. Sena is confident that HLC will help get their product to consumers through HLC’s network of independent bicycle retailers.

IBDs will be able to buy the latest Sena cycling products from their local HLC representative, knowing that Sena will back them with their two year warranty and technical support.

"HLC is the partner we wanted all along knowing they were committed to growing the market place with new technology" says Chris Clarke, Sena Director of sales. "Hawley has been around since 1964 and Lambert since 1945, the history and market knowledge this HLC team brings to the table is vast. We are confident that HLC is the best partner to bring our Bluetooth technology to the consumer."

“I’m really excited to work with Chris and his team in helping to expand the opportunity for customers to experience Sena technology” says Pat McGinnis, VP of Commercial at HLC. He added “it greatly enhances the rider experience and more importantly creates a safer ride.”

About Sena Technologies, Inc.

Established in 1998, Sena Technologies, Inc. is the leading innovator in the motorcycle and outdoor sports communication market. After long standing success producing enterprise level Bluetooth® networking products, Sena released its first Bluetooth intercom headset for motorcyclists in 2010: the SMH10. Sena has continued to lead the category by developing innovative motorcycle and outdoor sport communications devices, including intercoms with integrated cameras, smart helmets, Mesh intercom technology, and a variety of software and apps which power and control the hardware.

With 20 years of technical development experience behind us, Sena continues to produce innovative communication solutions for 2-wheel and outdoor enthusiasts worldwide. We now look forward to satisfying the needs of our customers and partners through the next 20 years and beyond.